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DTH service
·
On August
19, 2008 Big
TV of Anil
Dhirubhai
Ambani Group
(ADAG)
Direct-To-Home
TV was
launched in
Mumbai
·
Big TV will
be the
fourth
entrant in
the
7-million
private DTH
subscribers
market
following
Dish TV's
launch in
2003, Tata
Sky (2006)
and Sun
Direct
(2007).
Doordarshan's
DD Direct
Plus is the
fifth player
(also
launched in
2003) but is
a
free-to-air
service.
·
India has
over 124
million TV
households,
with roughly
80 million
using the
conventional
cable
delivery
platform and
at present
about 7-8
million
households
use the DTH
service
through Tata
Sky, DishTV
and Sun.
Mission
IAS’2009
·
Big TV's
entry into
the DTH
segment is
expected to
intesify the
competition
among the
three
existing DTH
operators on
the pricing
front.
·
The company
has already
completed
trial runs
across 2,400
towns and
the service
is currently
available
for
customers of
other
Reliance
ADAG group
companies
for Rs
1,000.
·
Big TV will
offer 25
movie
channels,
8-10 special
interactive
offerings,
gaming
channels
among others
using the
MPEG-4
compression
technology
(also
offered by
Sun Direct
currently).
Under
MPEG-4,
service
providers
can compress
more
channels per
transponders
(about 30
per cent
more
channels)
compared to
those with
MPEG-2,
which is
used by Dish
TV and Tata
Sky.
·
Big TV will
initially
come out
with three
to four
schemes on
the set-top
boxes
similar to
offers from
the rival
DTH
operators.
The company
is also
likely to
offer its
monthly
subscription
fees at
aggressive
price points
of around Rs
200-250.
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